Aamir Khan Goes to Bat for Cinema Theatres, Says ‘Sitaare’ Are Better Seen on the Big Screen!
Abhira 
Bollywood’s Mr. Perfectionist is all-in on theatres — not OTT platforms — and he’s not backing down
In a time when binge watching is at an all-time high (hello, “skip intro” button!), Aamir Khan is here to ensure we’re waving the big screen flag with all of its Bollywood drama. Promoting his latest release, Sitaare Zameen Par, the actor/prodicer showed his cards and made it clear: his baddy beats for the theatre — not streaming apps.
Known for making instinctive choices and trusting his audience, Aamir that body-swirling emotional journey associated with a film must be experienced inside the dark, cold comfort of a cinema hall, surrounded by strangers laughing, crying and gasping together. It’s not only about experiencing a film; it is about experiencing a thing together through the shared emotion of watching it in a theatre.
And from a guy who gave us Taare Zameen Par, that is something.
The upcoming Sitaare Zameen Par is referred to as a “spiritual successor” to the 2007 classic, where empathy, inclusion and emotional growth will be front-and-centre once again.
While most filmmakers are racing toward OTT platforms with their global reach, data-driven strategies, and the ease of viewing at home, Aamir Khan is boldly diving in the opposite direction of both the industry and common sense. He isn’t just making films; he’s sending a message that theatres are sacred.
In an world of algorithm-driven content and scrolling ad infinitum, Aamir Khan is holding on tight to the magic of the big screen. “Theatres still matter,” he states explicitly, reminding fans, that cinema is not just a visual medium, it is an experience that needs to be experienced in the dark with surround sound and with people. For him, films are to be felt as a crowd, with laughter, tears and gasps reverberating through a sea of chairs, and not just heard through Bluetooth earbuds.
And his method is not nostalgia driven but faith driven. “I trust my audience” he states, entrusting humankind’s desire to share stories in theatres, and inspiring people to return to theatres.
In the lead up to the release of Sitaare Zameen Par, Aamir is not just delivering another film. He is challenging a trend, and putting down a wager on human connection rather than the convenience of streaming.
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